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Data Analysis Quick Reference

A compact reference for data quality, transformation, statistics, visualization, reporting, and governance.

Data quality and transformation

Issue Appropriate response
Missing values Remove, impute, flag, or investigate according to context and impact
Duplicates Define the uniqueness rule before deduplicating
Inconsistent formats Standardize units, dates, categories, currency, and casing
Outliers Investigate before excluding; they can be errors or meaningful observations
Join mismatch Check keys, cardinality, nulls, duplicate keys, and join type
Reproducibility Record source, transformation steps, assumptions, and version

Analysis and interpretation

Concept Useful distinction
Mean Average; sensitive to outliers
Median Middle value; more robust for skewed data
Mode Most frequent value
Standard deviation Dispersion around the mean
Correlation Statistical relationship, not proof of causation
Confidence interval Plausible range for an estimate under stated assumptions
p-value Evidence against a null hypothesis, not a measure of business importance

Visual selection

Need Suitable visual
Compare categories Bar chart
Show a time trend Line chart
Show a distribution Histogram or box plot
Show a relationship Scatter plot
Show ranking Sorted bar chart
Show composition Stacked bar; use pie charts only for simple, limited categories
Show geographic pattern Map when location is central to the decision

Reporting and governance

  • Identify audience, decision, metric definition, time period, denominator, refresh cadence, and owner.
  • Label units, axes, filters, assumptions, and material limitations.
  • Apply least privilege, classification, retention, and approved sharing rules before publication.
  • Keep lineage from source through transformation to report so a result can be reproduced and challenged.
  • Check whether groups or edge cases are obscured by aggregation or biased source data.
Revised on Friday, September 11, 2026